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The goal of this program is to examine the growth trends within a company's target market and define the business opportunities that exist. We use our extensive Wall Street and industry contacts to obtain and scrutinize analyst reports, articles from business and trade journals, and market research reports, as well as information from Alliance' industry files and internal database. We also gather data from multiple on-line databases and the Internet.
Our analysis includes interviews with the target company's customers, suppliers, competitors, distributors, trade association executives, and industry analysts and consultants. In addition to determining the growth potential within a particular market, this program also looks for changes within the competitive environment, shifts in the needs of the marketplace, outmoded technologies, and fading product lines.
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